Ad performance is capped by landing page relevance. Message match between keyword, ad copy, and headline is non-negotiable.
Remove navigation distractions when campaign intent is narrow. Keep one clear CTA and one clear benefit stack.
Test social proof positions, CTA copy, and form length. Small UX changes often produce outsized gains in paid funnels.
Use heatmaps and session recordings to find friction points that analytics alone may miss.
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