Udranj Group: Decoupling D2C Storefront for +160% E-Commerce Sales
Industry
D2C Fashion & Apparel
Client Domain
udranj.inExecutive Summary
Decoupling an e-commerce catalog using a Next.js frontend, minimizing checkout cart drop-offs, and scaling D2C search rankings.
The Challenge
Udranj Group's Shopify storefront took over 5 seconds to load on mobile devices, causing cart abandonment and poor returns on their social media ads.
The Solution
We built a headless storefront in Next.js, pulling their catalog via Shopify API. We optimized image load speeds, set up structured product schemas, and secured D2C authority backlinks.
Technical Execution Highlights
- ✓Built a custom headless shopping layout using Next.js and Tailwind CSS.
- ✓Integrated Product and Offer schemas detailing availability, pricing, and ratings.
- ✓Acquired target D2C fashion backlinks through lifestyle publications.
Proven Campaign Performance
Mobile Page Load
< 900ms
Down from 5.2s, resulting in an instant shopping experience.
D2C Sales Growth
+160%
Increase in month-over-month online checkout revenue.
Cart Abandonment Drop
-40%
Decrease in shoppers leaving during the checkout flow.
| Metric | Before Mojo Max Engagement | After Mojo Max Integration |
|---|---|---|
| Largest Contentful Paint (LCP) | 5.4 seconds | 1.1 seconds |
| Checkout Conversion Rate | 1.4% | 3.2% |
| Monthly Online Orders | 450 orders | 1,170 orders |
| Mobile Traffic Bounce Rate | 68% | 32% |
"Our mobile store load times are now virtually instant. This speed has drastically reduced checkout cart abandonment."
Rohit Sharma
E-Commerce Director at Udranj Group
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